A few years ago it was very difficult, even impossible, to find a wide choice of shades for all skin tones.
Today cosmetics brands are becoming more popular and it’s nice to see! We'll give you a top 5 black-owned brands, let us discover other brands in the comments and we'll take a look ;)
FENTY BEAUTY
@fentybeauty
Fenty Beauty is a cosmetics brand launched in September 2017 by singer Rihanna. The brand is popular for its wide variety of shades, especially its Pro Filt'R foundation. The foundation included 40 shades at launch, then expanded to 50.
JUVIA’S PLACE
@juvia'splace
Founder Chichi Eburu struggled to find makeup to suit her deep complexion. There were only muted colors and products that didn't highlight the true richness of her complexion. For years, she searched for cosmetic products that would highlight the dark tones of her skin without making it appear lighter or grayer, makeup products whose colors were not muted compared to the richness of her complexion .
BEAUTY BAKERY
@teenvogue
This vegan and 100% cruelty-free makeup brand was founded by Cashmere Nicole in 2011. She fought to grow the line for 5 years, even as she battled breast cancer in 2012. Now, Beauty Bakerie is a multi-million dollar company, with makeup product names inspired by Nicole's love of sweets. Their flagship product? “Lip Whip” smudge-proof liquid lipsticks.
IMAN COSMETICS
@Diouda
Founded in 1994 by legendary model Iman, the company's philosophy has always been to offer a range of makeup products for multicultural women representing a wide range of skin tones.
MARÉNA BEAUTY
@marenabeauté
Maréna Beauté is a Swedish cosmetics brand, developed by Diarry Maréna, the palette and product line aims to meet the needs of darker-skinned consumers.
Colors exclusively developed to adapt to consumers' complexions.
BONUS: AMSBEAUTY
Founded by Adjinaya, AMS BEAUTY offers professional cosmetic accessories.
Brushes in kits or individually, an iconic and unique beauty sponge , pigments in vibrant colors, the moisturizing brow soap for a fluffy and natural effect and more!
You will find all the essential makeup tools for professionals and addicts. So if you haven't tried it yet, take the plunge!
Main photo credit: Total Beauty